LIFE IN CHIANTI promotes events and exhibitions on the Italian and foreign territory, aimed at enhancing our territory, our commercial activities, our modus operandi, our people, our style in hosting and living our areas with the right knowledge and attention, so that the visitor's experiences can evolve into a passion for this way of being, of being, of living.
With the help of web platforms, media advertising and events held in our area, applause and affiliations have already been collected and the invitation to join the Association embraces many types of activities.
Everyone, in fact, can be part of this association to enjoy the promotions and benefits that the Association will offer to members from time to time.
The basic philosophy is to promote, welcome, make the territory live well with professionalism, seriousness and dedication.

The Association was made official on 6 October 2020, with the establishment of an APS company, whose president becomes the honorary founder Alessio Pesucci .

LIFE IN CHIANTI thus assumes the legal identity in order to be able to finalize its purpose, also through collaboration with public administrations, for the promotion of the territory and for the development and growth of activities, directly and indirectly linked to local tourist flows.

Anyone can be part of the association, becoming a member through the payment of dues, or as a supporter, through donations and offers, as evidence of the sharing of the social goals proposed.